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PIXEL-CITY  |     back to gallery

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In the early 21st century, everything - the shop, the product, the label, the street, the neighbourhood, the city - had been branded.

Architecture had merged advertising and corporate image. In the digital artist led reconstruction of London, brands finally disappeared into the layers and folds of their own 'archaelogy'.

Some royal critics say that art had finally sold itself out and pushed its medium beyond its message.

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